About us

In Fashion Accessories industry, experience is everything, one cannot earn an expertise in this domain with sheer theoretical knowledge. Practical knowledge is also very essential to become expert. Established in 1978 by Late. Mr. Mohd Amin Bhat, as Bhat Carpets, we have constantly polished our skills and enhanced our apprehension of the industry. Our vast experience of 43 years and our spotless manufacturing have become the prime strengths of our Kashmir based business organization. Eventually Bhat Chales was formed in Kashmir Area upon a desire to bring the centuries-old timeless Kashmiri art to the world. There are four concepts that represent the mission, vision and ultimate ambition of the company. These concepts underpin everything we do here at the Bhat Chales and can be expressed as desire to preserve the genius and unique skills of Kashmiri craftsmen, a passion to revive century old traditions of timeless Kashmiri art that can continue to thrive only with patronage, an obsession to conserve traditional skills that inflict minimal harm to the environment and a dream to make a difference in the lives and families of the people of Kashmir.

The Bhat Chales strives to make a difference in the lives of the Kashmiri people and this mantra is embedded in everything we do as a company. The people of Kashmir have for a long time struggled to have their voices heard. We believe that by giving the art, skills and cultural heritage of the people a voice, we can help the people define themselves in the larger world. We are especially committed to helping the children of Kashmir and through our ‘Books for Kashmir’ non-profit arm; we are taking steps to making the children of Kashmir world citizens through education and personal development.

Artisans too, form part of this dream and every timeless piece of art we sell helps an artisan to look after his family with dignity and pride. We strive continually to help enrich and empower the people of Kashmir and wouldn’t have it any other way. The Bhat Chales also believes in environmental sustainability and as such we incorporate both in substance and form, systems to promote the conservation of our environment. Each shawl is hand-dyed, hand-embroidered and hand-washed to preserve as much as possible a safe and natural manufacturing process. We’re also in the process of establishing dedicated goat and silk farms, these ensure that the materials sourced are of the highest quality.